Strategic Sport Marketing Graduate Certificate

Program Availability

The nine-credit Strategic Sport Marketing Graduate Certificate is offered asynchronously and 100 percent online. Courses are eight weeks, and the program offers six entry points each year: August, October, January, March, May, and June. This certificate is open to U.S. and international applicants who meet admission requirements.

Why Earn a Strategic Sport Marketing Graduate Certificate at Indiana State?

In today’s crowded athletics landscape, attention and sponsorship dollars flow to organizations that market themselves well. The Strategic Sport Marketing Graduate Certificate at Indiana State prepares you to compete for both. 

In three courses, you can build your marketing toolkit and add a valuable credential to your résumé. You'll develop revenue strategies that keep a sports organization funded, build a brand strategy that gets a team or program noticed, and learn to communicate strategically with media, fans, and stakeholders. 

Together, these classes cover the business side of sport marketing, as well as the creative side.

The Strategic Sport Marketing Graduate Certificate also provides stackable credits within Indiana State's Master of Science in Sport Leadership and Administration program, if you decide to pursue the full degree and specialize in sport marketing.

Learn From our Experienced Faculty

You'll study in small classes with faculty from the Department of Kinesiology, Recreation, and Sport, who bring sport marketing and media experience into every course. Their industry knowledge connects what you study to real sponsorship pitches, campaign launches, and media outlets, providing practical learning opportunities in every class. 

What You'll Learn in the Strategic Sport Marketing Graduate Certificate Program

The Strategic Sport Marketing Graduate Certificate includes nine credits across three required courses, with no elective option. Each course builds a specific marketing capability: developing revenue strategies for a sports organization, building a brand that stands out, and communicating strategically with media and stakeholders.

REQUIRED COURSES (9 CREDITS)

• SPM 521 — Revenue Strategies in Sport (3 credits)
• SPM 624 — Sport Marketing (3 credits)
• SPM 637 — Sport Media Relations (3 credits)

Career Application for the Strategic Sport Marketing Graduate Certificate

This graduate certificate prepares you to build brand strategy, drive revenue, and lead media communication in competitive sports environments. Positions for professionals with this credential may include sport marketing manager, revenue or sponsorship manager, and sport communication or media relations manager.

In these and other roles, you will bring the skills to pitch a sponsorship, launch a campaign, and represent a brand or program with confidence.

Accreditation

Indiana State University is accredited by the Higher Learning Commission.

Admission Requirements and Application Instructions

Enrollment is accepted for six entry dates, in January, March, May, June, August, and October.

All students seeking admission to the online Strategic Sport Marketing Graduate Certificate program must apply and be accepted as a graduate student by Indiana State University. Applicants are considered for admission on a rolling basis upon submission of required materials, including undergraduate transcripts, a personal statement outlining your career goals, and a résumé.

Next Steps

Once admitted, you will receive notification from the University as well as your University ID number needed to activate your University username on the MyISU Portal. The Portal offers access to online registration, University records, and other important services, including email and University announcements.

Note: Returning Indiana State University students must apply for re-admission if they have not attended the University for more than two calendar years.