Music Business (BS)

On Campus

Prepare for a career in music business, marketing, and merchandising fields while enhancing your passion for music. Learn the principles of management, marketing, and finance in the competitive music industry with a Music Business degree from Indiana State.

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Why Earn a Bachelor’s Degree in Music Business at Indiana State?

The business side of music can be as dynamic, creative, and rewarding as the performance side of the industry. A degree in Music Business will immerse you in the music ecosystem and prepare you to connect with artists, promote brands, develop innovative marketing strategies and promotions, and make your lasting mark on the industry. 

Go Behind the Scenes in the Music Industry

Combine your musical background with business as you prepare for a rewarding career in the fast-changing music industry. At the same time, you will participate in performance ensembles, take private lessons, attend music concerts, and study piano, music technology, music history and literature, and music theory in the School of Music’s designated rehearsal spaces. 

NOTE: In addition to Indiana State’s regular admission process, a separate admission process is required for a student to be admitted as a music business major.

Learn from Our Talented Faculty

Indiana State's instructors are trained musicians and music scholars with experience as performers and business professionals. They bridge the musical and business worlds through specific music business courses, projects, and discussions.

In addition, with our small classes, you will have the chance to work one-on-one with your faculty. They will help you find internships in the music industry and will encourage you to join music ensembles and perform for special events.

Perform in Our Ensembles

All majors in our School of Music must participate in music ensembles for at least seven semesters of their undergraduate degree. These ensembles provide opportunities for you to work with faculty, learn new music, gain performance experience, and perform alongside your peers.

Student ensembles and combos include brass, jazz, piano, percussion, string, and wind, plus several chorale groups, a women’s concert choir, a musical theater/opera workshop, and the University Symphony Orchestra.

Music majors are required to attend a specified number of concerts, recitals, and events in the annual Contemporary Music Festival, a three-day event held on Indiana State’s campus. Indiana State students perform alongside faculty and visiting guests including the Indianapolis Chamber Orchestra. 

What You'll Learn in the Music Business Program

The BS in music business provides a strong foundation in comprehensive musicianship. Your classes will focus on specific music business topics including:

  • Copyrights and licensing  
  • Contracts  
  • Management  
  • Arts administration 
  • Music merchandising  
  • Venue management  
  • Royalties  
  • Product development  
  • Artist relations  
  • Marketing

You can complete our music business bachelor’s degree in four years of full-time study.

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In addition, you will also complete an internship with an approved music business. The internship provides experiential learning in all levels of music management. You will observe how professionals address industry-specific issues, including royalties, product development, artist relations, marketing, and copyrights and licensing.

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Transfer Credit

Indiana State University accepts credit from regionally accredited colleges and universities within the United States, and from selected schools located outside the United States. Credit also may be granted for military training and experience. Previously earned college credit can be applied toward completion of the program per Indiana State's transfer guidelines.

Transfer Guidelines

Career Possibilities for Music Business Majors

Our music business program has grown to become one of the most highly regarded undergraduate programs in the United States. Our graduates are prepared for careers in merchandising, publishing, recording, retailing, touring, manufacturing, movies, television, music print, private music instruction, music education, and related fields. Our graduates adapt to changes in the music industry, and they hold prominent positions in music business and merchandising across the globe.  

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Leading the Future at iHeartMedia

Music business alumna Denise Bennett, ’01, excels as a business professional at iHeartMedia. As a Sycamore, she found success through internship programs, music business courses, and advice from her faculty.

Read Denise Bennett’s story.

Accreditation

Indiana State University is accredited by the Higher Learning Commission.

Higher Learning Commission

In addition, the School of Music is an accredited institutional member of the National Association of Schools of Music. The Music Education program holds accreditation with the Council for the Accreditation of Educator Preparation (CAEP), and the Music Business program is affiliated with NAMM – International Music Products Association.

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