Marketing and Sales (BS)

Why Earn a Bachelor’s Degree in Marketing at Indiana State? 

A degree in Marketing and Sales opens doors to diverse career opportunities in advertising, branding, market research, digital marketing, and other rewarding professions. The Marketing  and Sales BS at Indiana State provides a foundation of knowledge about leading marketing theories, practices, and tools—and helps you learn how to apply that knowledge in a socially responsible and ethical manner.

Prepare for a Creative, Evolving Career 

The Marketing and Sales BS prepares you for entry-level positions and long-term professional advancement in a variety of dynamic industry roles.  

You will study marketing theory and put those principles into practice; learn workplace skills through internships; develop and conduct marketing research projects; and engage with business owners and community leaders on activities with measurable impact.  

Learn from Our Excellent Faculty 

Professors in the Scott College of Business have significant industry marketing experience, including expertise in buyer behaviors, market research, business negotiations, sales force management, and other marketing strategies.  

Small class sizes enable faculty to provide personalized feedback and one-on-one mentorship. They will help you work closely with regional businesses and marketing professionals on projects designed to advance your marketing knowledge and skill sets.  

Connect Through Experience 

Marketing and sales are about making connections, and participation in career development activities is a basic component of this program. Internships in business, service organizations, or government also play an integral role in your development as a professional marketer, and these can provide academic credit toward your degree. 

Marketing and Sales majors are invited to participate in Scott College of Business activities and organizations, including Indiana State’s student chapter of the American Marketing Association. This organization provides fun learning and networking opportunities in advertising, sales, new product development, research, and promotions, as well as social activities for students, faculty, and local business professionals.  

Build Skills in the Sales and Negotiations Center    

Learn valuable marketing and sales skills in the Sales and Negotiations Center for sales education and training. The Center works with community business professionals to provide sales training and other sales education programs to students through the Sales Advisory Council and sponsorship of Sales Career Exploration events.  

What You'll Learn in the Marketing and Sales Program 

The Bachelor of Science in Marketing and Sales includes a required core of business courses plus 27 credits of marketing and sales classes. These include required courses on buyer behavior, professional selling, business negotiations, digital marketing, and marketing research, among others. 

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The program concludes with a senior business experience – a capstone course in the Scott College of Business and an upper-division elective foundational course. Focusing on the theory and practice of strategic management, the project demonstrates skills in the functional areas of business.  

In addition to core classes, you will take additional foundational and advanced courses in your chosen concentration. Your choice of marketing and sales electives may include topics like the principles of retailing, marketing for non-profit and service organizations, business-to-business marketing, global sourcing and procurement, and others.

Career Possibilities for Marketing Majors

The Marketing and Sales BS prepares you for a successful career in business-to-business sales; advertising; marketing research; e-commerce; web marketing; sales force management; customer relations; brand management; distribution management; marketing management; public relations; SEO specialization; social media; and digital media management.

The Marketing and Sales BS also prepares you to pursue a Master of Business Administration degree.  

 Accreditation

Indiana State University is accredited by the Higher Learning Commission. In addition, all programs in the Scott College of Business are accredited by the Association to Advance Collegiate Schools of Business.