Marketing (BS)

Why Earn a Bachelor’s Degree in Marketing at Indiana State?

A degree in Marketing opens doors to diverse career opportunities in advertising, branding, market research, digital marketing, and other rewarding professions. The Marketing BS at Indiana State provides a foundation of knowledge about leading marketing theories, practices, and tools—and helps you learn how to apply that knowledge in a socially responsible and ethical manner.

Prepare for a Creative, Evolving Career

The Marketing BS prepares you for entry-level positions and long-term professional advancement in a variety of dynamic industry roles.

You will study marketing theory and put those principles into practice; learn workplace skills through internships; develop and conduct marketing research projects; and engage with business owners and community leaders on activities with measurable impact.

Learn from Our Excellent Faculty

Professors in the Scott College of Business have significant industry marketing experience, including expertise in buyer behaviors, market research, business negotiations, sales force management, and other marketing strategies.

Small class sizes enable faculty to provide personalized feedback and one-on-one mentorship. They will help you work closely with regional businesses and marketing professionals on projects designed to advance your marketing knowledge and skill sets.

Connect Through Experience

Marketing is about making connections, and participation in career development activities is a basic component of this program. Internships in business, service organizations, or government also play an integral role in your development as a professional marketer, and these can provide academic credit toward your degree.

Marketing majors are invited to participate in Scott College of Business activities and organizations, including Indiana State’s student chapter of the American Marketing Association. This organization provides fun learning and networking opportunities in advertising, sales, new product development, research, and promotions, as well as social activities for students, faculty, and local business professionals.

Build Skills in the Sales and Negotiations Center

Learn valuable marketing skills in the Sales and Negotiations Center for sales education and training. The Center works with community business professionals to provide sales training and other sales education programs to students through the Sales Advisory Council and sponsorship of Sales Career Exploration events.

Visit the Sales and Negotiation Center

What You'll Learn in the Marketing Program

The Bachelor of Science in Marketing includes a required core of business and marketing classes, plus a choice of concentrations: Marketing Management or Sales Management.

The program concludes with a senior business experience – a capstone course in the Scott College of Business and an upper-division elective foundational course. Focusing on the theory and practice of strategic management, the project demonstrates skills in the functional areas of business.

In addition to core classes, you will take additional foundational and advanced courses in your chosen concentration.

Concentrations

Study new product and pricing strategies, promotional strategies, channel management, and complementary courses in retailing, sales force management, business negotiations, marketing for non-profit and service organizations, and related topics.

arrow_forward View the Marketing Management Concentration Degree Map

Study professional selling, sales force management, business negotiations, business-to-business marketing, along with complementary courses in persuasion theories, business and society, product and pricing strategies, promotional strategies, retailing, channel management, international marketing, supply chain management, global sourcing and procurement, enterprise resource planning systems, and related topics.

arrow_forward View the Sales Management Concentration Degree Map.

Transfer Credit

Indiana State University accepts credit from regionally accredited colleges and universities within the United States, and from selected schools located outside the United States. Credit also may be granted for military training and experience. Previously earned college credit can be applied toward completion of the program per Indiana State's transfer guidelines.

Transfer Guidelines

Career Possibilities for Marketing Majors

The Marketing BS prepares you for a successful career in business-to-business sales; advertising; marketing research; e-commerce; web marketing; sales force management; customer relations; brand management; distribution management; marketing management; public relations; SEO specialization; social media; and digital media management.

The Marketing BS also prepares you to pursue a Master of Business Administration degree.

Asisn female in a dress standing and turned to the right with a white background.

Marketing Around the World

Marketing and Master of Business Administration alumna Bo Turner (’17 BS, ’18 MBA) uses her background in marketing and social media to travel the world. When she’s home, she advises small business owners in Indiana as co-owner of a marketing service, BoCo Collective.

Read Bo's Story

Accreditation

Indiana State University is accredited by the Higher Learning Commission. In addition, all programs in the Scott College of Business are accredited by the Association to Advance Collegiate Schools of Business.

Higher Learning Commission