Indiana State University is pioneering a new era of donor engagement with the launch of Samantha, its first-ever Virtual Engagement Officer (VEO), on Wednesday, April 2. Samantha, an AI-driven innovation developed in partnership with Givzey, is designed to enhance the donor experience by providing a personalized and interactive connection to the University.
“Indiana State University is proud to be a leader in the digital landscape of higher education and fundraising through our new Virtual Engagement Officer. Samantha’s role will be critical in connecting with donors of Indiana State while expanding on our University Advancement’s capabilities as they continue to set philanthropic milestones,” said Indiana State University President Mike Godard.
As the first nonprofit organization in Indiana to implement a VEO, Indiana State University is at the forefront of integrating artificial intelligence into fundraising and donor relations. Samantha will engage with approximately 1,200 donors, offering concierge-level service to share updates on students, faculty, and university programs. This initiative aligns with the University’s commitment to strengthening alumni and donor relationships through cutting-edge technology.
“Samantha represents a significant step forward in how we engage with our donors,” said Andrea Angel, Vice President of University Advancement and CEO of the Indiana State University Foundation. “By leveraging AI, we can provide a more dynamic and meaningful connection between our supporters and the impact of their generosity.”
For more information about this fundraising approach leveraging AI, to hear from Samantha, or to opt-in to communication from her, visit www.indianastate.ai.